special care for special people

Every year the homes in the Hallmark group celebrate ‘Hug Day’ – and this year we’re using it as an opportunity for Hallmark to Unite Generations.

In recognition of national grandparents day, families are invited to join their loved one for the day to celebrate with friends and staff.
The idea came to life when staff at Hallmark Healthcare got together to think about what would make their homes even more homely for residents.

Avnish Goyal, Chairman of Hallmark Healthcare explains: “What we want to show our residents and their relatives is that we really put the ‘care’ into our care homes. When we thought of things that are sometimes missing from residential care, we realised that it was often a lack of real closeness which people would normally enjoy with their own family and friends.”

The unanimous decision to establish an annual ‘hug day’ was immediately adopted by all of Hallmark Healthcare’s homes across the UK.

Hug day is a fun day with the serious message that older people can feel lonely. This year, each home has a day of activity planned and staff enter the spirit of the day by dressing up. Themes range from a traditional beach party to ‘Alice in Wonderland’ and a VE day celebration. For the more active, some of our homes have a sports day, including wheelchair racing!

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