hallmark news

27th June 2007

our journey in care - 10 years of hallmark healthcare

The Hallmark story began in South Wales back in 1997, with The Hollies Care Home in Pontypridd, South Wales.

Ten years later, in the company of 350 guests, we celebrated our decade in business at a beautiful event at the five star Raddison Edwardian Hotel in Heathrow.

The occasion doubled as 2007 Hallmark Healthcare Awards, which acknowledged, congratulated and rewarded the very best of our team which now stretches across all corners of England and Wales.

It was the highlight of our 10 years celebrations activity, which is taking place across all our homes and head office every month with a series of gifts and special events for both staff and residents.

For us, the day we opened the door to The Hollies ten years ago marked the beginning of what would become an incredible and inspiring journey. In 10 years our workforce would grow to become a team of more than 1,200 people with 23 care homes.

Hallmark really entered into a new era when we felt confident enough to embark on a programme of new homes, which we would build ourselves. That’s when we engaged in our first major new build care home, Regency House. Since then we’ve opened the award-winning Amberley Hall in King’s Lynn and Ty Enfys in Cardiff. Later this year we will also complete Shire Hall and Greenhills Manor, both in South Wales.

The new Millennium saw Hallmark go from strength to strength. The passion of our rapidly growing team was contagious. No longer were we content with being just a good care provider, we wanted to become a great care provider.

But, just like our teams around the country who have persevered with their own challenges, we too had set ourselves a mission and embarked on a journey. To complete that journey, we set ourselves the goal of creating a world-class workforce and we invested in our team so that they too could develop and realise their potential both personally and professionally.

Over the years Hallmark’s name has become synonymous with the firewalk, the board break and the bar bend. What our motivational training has done over the years is provide opportunities for personal growth for people at all levels in the organisation. It set us apart from our competitors and it still does.

In 2006, some years after making this commitment to be a forward-thinking employer as well as a great provider of care, we were listed as one of the Sunday Times 100 Best Companies To Work For.

Ten years in to our story we truly believe Hallmark is stronger than ever.
Our well-documented plan is to be one of the largest providers of care in the UK by 2010 with around 80 homes in our portfolio.

It’s a very big target. What is even more important is that we are not just big in size, but a giant in the quality of care.

Being world-class is not an overnight phenomenon. Being world class is about the customer – our residents – being able to have the experience again and again that wherever they choose to buy that service or product

it is consistent and at the very least matches their already high expectation. World class is about how often a customer can have their expectations exceeded.

That’s where we are at now – at the brink of becoming world-class. It’s a great journey but I’m glad to say that we’re not yet at our destination – it’s still an exciting way off.

Meet the Hallmark Award Winners »

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